What began as a memo… on an order form, has developed into the slogan for the most headstrong Belgian brand of spectacles: "theo loves you." To this very day, the motto connects everything theo does, every decision, every collection. Theo keeps on surprising! Wondering what it will be next time? Stay tuned and let us entertain you!!!! Theo loves you!
Designed & Handcrafted in Belgium
theo eyewear's Instagram Feed @theoeyewear
A VISION • The wearer is more important than the product. Theo eyewear offers eyewear that is ‘in’ the wearer’s face, and not ‘in front of’ it. In other words, the glasses do not determine the personality – they support it.
ORIGINALITY • Each year theo eyewear launches ten innovative ideas that lead to 50 new models.
STUBBORNNESS • theo has never deviated from its initial intention to produce innovative design by applying new techniques that are occasionally foreign to the sector. Both style and appropriate technology are given priority.
DESIGN • If a certain style is ‘necessary’, it is made, even when this means that the optician’s specialist knowledge is fully called on, which in itself can put a brake on sales. A style must be ‘strong’. This means that the ratios match and that the lines are pure.
QUALITY • Everything can always be done better. Theo Eyewear is also never satisfied with quality and is constantly striving for improvement. Today just 1% of Theo’s products are returned because of quality problems.
Once upon a time… at the Paris trade show Silmo in 1989, two fresh but driven opticians, both with their own stores, Wim Somers and Patrick Hoet, were excited to show what they had made to the international public. Eager as they were, they were somewhat nervous too, for it was their first time. Both felt a need to thoroughly change the landscape of spectacles. They had had enough of the mainstream glasses that they were selling and decided to launch a collection themselves under the name theo.
Now more than 30 years later, Patrick Hoet is still exclusively designing for Theo while Wim Somers is the big boss.